Are you experiencing website headaches? Don’t worry, you’re not alone. Many business owners find themselves struggling to design and market their website effectively. In this blog post, we will discuss four tips that will help solve common website headaches. By following these simple tips, you can improve your website’s performance and create a better user experience for your visitors!
Your photos are too large!
If you’re experiencing website headaches, chances are your website’s design is to blame. A common mistake business owners make is using images that are too large. Large images will increase page loading time, which can frustrate users and cause them to leave your site. To avoid this problem, use images that are under 100kb.
Here’s how to resize your photos for the web using photoshop:
- Open your image in Photoshop.
- Go to “Image”, then “Image Size”.
- Uncheck the “Resample Image” box.
- Enter a width and height of 1000 pixels or less.
- Click “OK”.
- Your photos are now ready to be used on your website!
You need a CLEAR one-liner
Another common website headache is a lack of clarity. Your website should have a clear purpose and message. Develop a crystal clear one liner that sums up what your business does and why users should care. This one liner will be the foundation of your website’s design and content.
Here is a framework to think through to help you develop your clear one liner:
I help _______ (target market) with ___________ (problem) by ______________ (solution).
I help busy moms save time and money by providing them with easy recipes and meal planning tips.
If you’re serious about clarity for your business or organization, check out Donald Miller’s book “StoryBrand.” You won’t regret it.
Choose your Hero Image wisely
Your hero image is another important element of your website. The hero image is the first thing users will see when they visit your site, so it’s important to be intentional about what you include. Choose an image that reflects your brand and message.
Here are 7 things to consider when choosing the hero image for your website:
– Does the image reflect my brand?
– Is the image high quality?
– Is the image relevant to my message?
– Does the image captivate my audience?
– Is the image appropriate for my target market?
– Does the image evoke emotion?
– Will the image help my website convert visitors into leads?
If you can answer “yes” to all of these questions, then you’ve found the perfect hero image for your website!
Calls to action
Finally, don’t forget to sprinkle call to action buttons throughout your website. Call to action buttons help guide users through your site and encourage them to take the desired action. By including call to action buttons on your website, you can improve conversions and make it easier for users to take the next step.
So what are some examples of calls to action for your website?
– “Sign up for our newsletter”
– “Download our free e-book”
– “Schedule a consultation”
– “Get a quote”
These are just a few examples, but you can get creative with your calls to action! Just make sure they are relevant to your business and message.
By following these simple tips, you can solve common website headaches and create a better user experience for your visitors! Need help with your website design? Contact us and we can help!