Have you ever visited a website and immediately left after seeing only one page?
If so, then you experienced what is called a bounce rate. A bounce rate is the percentage of visitors who leave your website after viewing only one page. This is not good for business! In this blog post, we will explore five reasons why your website might have a high bounce rate. We will also provide solutions to help reduce this rate and improve your website’s performance.
Why You Should Reduce Your Website’s Bounce Rate?
An ideal bounce rate should be between 20-40%. If your bounce rate is higher than that, then it could mean there are some issues with your website. For ecommerce sites in particular, bounce rates above 50% can have a devastating impact on sales conversions (e.g., lost sales, longer checkout process, etc.). According to a study by Kissmetrics, bounce rates are also one of the top three factors that influence Google’s ranking algorithm. So, if you’re looking to improve your website’s search engine ranking, reducing your bounce rate is a good place to start.
Why Your Website Has a Bounce Rate:
Now that we know why bounce rates are important, let’s take a look at five reasons why your website might have a high bounce rate.
Reason #1: Your Website Takes Forever to Load
One of the main reasons visitors leave websites is because they don’t have patience to wait for them to load. In fact, 47% of consumers expect a website to load in two seconds or less. If your website takes too long to load, visitors will likely bounce before they even have a chance to see what you have to offer.
Reason #2: Error Messages and Missing Pages
Another reason visitors bounce from websites is because they encounter error messages or missing pages. This can happen when you move content around without updating old links or when there’s an issue with your web hosting. Either way, it creates a poor user experience and will deter visitors from staying on your site.
Solution: To reduce bounce rate caused by error messages or missing pages, make sure all of your internal links are working properly before publishing new content to the website. You can also install a plugin like Broken Link Checker for WordPress to help you find and fix any broken links.
Reason #3: Your Content is Sub Standard
If your website’s bounce rate is high, it could be because the content on your site isn’t engaging enough to keep visitors interested. This may mean that they’re not finding what they were looking for or just aren’t interested in what you have to offer.
Solution: To reduce bounce rate caused by sub standard content, make sure your website has clear navigation so visitors can easily find what they’re looking for. You should also include a call-to-action at the end of each blog post or page that encourages them to take the next step (e.g., subscribe to your newsletter, download a white paper, etc.).
Reason #4: Attacking Visitors with Requests and Ads
If you have too many requests for information or intrusive ads on your website, visitors will quickly bounce away in frustration. In fact, one study found that 79% of people who bounce from a website do so because of intrusive ads.
Solution: To reduce bounce rate caused by too many requests and ads, limit the number of pop-ups you have on your website. You can also use tools like Google Analytics to learn more about which pages visitors bounce from most often and why they’re leaving those specific pages (e.g., too many requests, intrusive ads, etc.).
Reason #5: Mobile Compatibility
If your website isn’t mobile-friendly, you’re likely to see a high bounce rate from visitors using smartphones and tablets. In fact, 61% of people are more likely to leave a website that’s not optimized for mobile devices.
Solution: To reduce bounce rate caused by a lack of mobile compatibility, make sure your website is responsive or use a plugin like WPtouch to create a mobile-friendly version of your website. You can also test how your website looks on different devices using Google’s Mobile-Friendly Test tool.
We hope this content helps your website be the best it can be!